Monday, April 24, 2017

Trademark - Something familiar (part 4)

     I was in Germany and I bought some toothpaste.  It looks familiar.

      Remind anyone of Aquafresh?

      And, here is the actual packaging.

     Similar to Crest / Blend-a-med, Aquafresh / Odol-med3 are trademarks used on the toothpaste products in different territories by their respective owners. However, in each case, the owners continue to use other identifying marks -- such as the three color toothpaste -- to help customers recognize the products.

 - Henry Park

Wednesday, April 19, 2017

East Coast Gaming Congress & Next Gen Gaming Forum

     My colleague Joseph DiDonato will be attending the 21st Annual East Coast Gaming Congress & Next Gen Gaming Forum in Atlantic City, NJ on May 24-25, 2017.

- Henry Park

A Copyright Primer for Startups

     Jessica VanderVeen and I co-authored a blog post "A Copyright Primer for Startups" that was just published on the Startup Iceland blog.

      Here is a short snippet from that post.
In our previous post, we discussed what a trademark is, how you select one, and how you protect it. In this post, we examine copyright protection. Again, this post concerns a startup business’s intellectual property from a U.S. perspective, and although U.S. law (17 U.S.C. § 101), is different from Icelandic law, this information generally is applicable in Iceland.

And how might copyright protection be relevant for a startup? Here are some scenarios discussing the relevancy of copyright.

Scenario 1. You launched your revolutionary computer software product. All of a sudden a competitor appears that is doing the same thing you are. One of your team members screams, “they cannot do that because we have a copyright”. Is that correct?


- Henry Park

USPTO and Java v8 update 131 build 11

    On my Macintosh, I received a notice that there is an updated version of Java v8 update 131 build 11 (released on April 18).


     Because we can now access the USPTO website using Java Web Start (see my post on connecting to the USPTO with Web Start), I'm not as concerned about installing updates.

- Henry Park

Saturday, April 15, 2017

Steve Jobs and Jeffrey Bezos on product development

     Perhaps Steve Jobs and Jeffrey Bezos have some shared ideals.

     I just read Jeff Bezos's annual letter about and its business ethos.  As I read it, there were two statements about product design which seem to echo one of Steve Jobs' more noteable quotations -- "It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them." (see Forbes link).

     Here are the two statements:
There are many advantages to a customer-centric approach, but here’s the big one: customers are always beautifully, wonderfully dissatisfied, even when they report being happy and business is great. Even when they don’t yet know it, customers want something better, and your desire to delight customers will drive you to invent on their behalf. No customer ever asked Amazon to create the Prime membership program, but it sure turns out they wanted it, and I could give you many such examples.
Another example: market research and customer surveys can become proxies for customers – something that’s especially dangerous when you’re inventing and designing products. “Fifty-five percent of beta testers report being satisfied with this feature. That is up from 47% in the first survey.” That’s hard to interpret and could unintentionally mislead. Good inventors and designers deeply understand their customer. They spend tremendous energy developing that intuition. They study and understand many anecdotes rather than only the averages you’ll find on surveys. They live with the design.

- Henry Park

Wednesday, April 12, 2017

Reference - Startup Playbook

   I recently saw this great blog post, Startup Playbook, by Sam Altman about building a startup business.  It has a lot of great advice about starting and running a startup business.

Best regards,

Thursday, April 6, 2017

Tip - Microsoft Word - Showing revisions by a particular reviewer

     Have you ever had a Microsoft Word document filled to the point with so many reviewer comments and track changes that it is difficult to examine them?

     Well, it turns out that Microsoft Word will let you filter reviewer comments.

     The following instructions are based on Microsoft Word for Mac 2011.

1.    Make sure the Review toolbar is shown.

2.   Go to "Show Markup", and select "Reviewers".

3.   After selecting "Reviewers", a drop down menu will appear with the names of all reviewers in the document listed.  Select the reviewer or reviewers for whom you want to see their changes.

- Henry Park