Friday, August 25, 2017

Blog is now on

Designed by Evening_tao
      Thanks for following our blog.

      In an effort to consolidate our Internet presence, we moved blogging platforms from Blogger to Wix, which was hosting our website.  Unfortunately, Wix doesn't allow us to link our subdomain to a page on our website.  Thus, if you are looking for our blog, it is now at

- Henry Park

Saturday, August 12, 2017

Trademark - Dosenbach and Deichmann

     If you live in Switzerland, you would see this logo associated with the store chain Dosenbach.

     I was recently in Germany, and I saw what appeared to be the identical logo.


However, it was associated with a shoe chain called Deichmann. I assumed that the store chains were related, and research confirmed it. Deichmann acquired Dosenbach in 1973 (see Dosenbach link, Wikipedia link). How fortunate was that acquisition? Deichmann acquired a competitor with a name that started with a "D". Now, it could use the same logo for both businesses create a connection between the businesses / brands (see my posts on Aquafresh / Odol-med3 and Crest / Blend-a-Med for examples of how businesses created connections between their brands).

- Henry Park

Friday, August 4, 2017

Warning notices

     I was at Burger King restaurant in Switzerland and I bought a kid's meal. It came with a toy that was packaged in a plastic bag, and there were, of course, the required warning notices -- in 21 languages.

- Henry Park