![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhm2MOh-Kin8Tl-MXGZ9bTvcfaShfWhyphenhypheneDDo3Lal7B8zBVeNKciZYAlgiCfsOOBlS4D8shtxh36VL1vezrq4Ge-JHvbiW79Dh3Zo_zo5F9oRwbO2DDhw7NdoBEOybNAW3fk061nbbFb0wI/s400/Screen+Shot+2017-08-13+at+%255B8-13%255D+12.01.32+AM.jpg)
I was recently in Germany, and I saw what appeared to be the identical logo.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwNUEydxnNuTiuEKv7iM85yqMoz1yk1mz-Sq5eGFP3WO78seoGKVUMSCXbqTqkkyVgJyekYgHI8X_XylrxQqq2xv050PaOSfd_ntlYmRWY00JcCds_4aVPzZ5betUCVwtVW4b3qeanwd4/s400/Screen+Shot+2017-04-06+at+%255B4-6%255D+1.51.45+PM.jpg)
However, it was associated with a shoe chain called Deichmann. I assumed that the store chains were related, and research confirmed it. Deichmann acquired Dosenbach in 1973 (see Dosenbach link, Wikipedia link). How fortunate was that acquisition? Deichmann acquired a competitor with a name that started with a "D". Now, it could use the same logo for both businesses create a connection between the businesses / brands (see my posts on Aquafresh / Odol-med3 and Crest / Blend-a-Med for examples of how businesses created connections between their brands).
- Henry Park
No comments:
Post a Comment