I like Coca-Cola. When I heard that Coke was launching a "new" product, my interest was piqued. What would they do?
I feel let down.
It isn't a new product. They reformulated an existing product, and repackaged it (
link).
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuFERHApo97hvMVgFMZV90mNRBUHtqlJ-WJ40498DOReD4DF64kFeb10U-kz5CtyDrmOmqpw-t7JY09IFCgY55dJQWJh2BMaTh1s3V0_7AfAIhyphenhyphentesJP8qKSRUCePdX1UGvmv6p1KX1E8/s320/Screen+Shot+2017-07-28+at+%255B7-28%255D+2.35.34+PM.jpg) |
Old packaging |
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7HtzVQUBWMF9DP3oR2eaovsW3msS42GhJnU-vxIBl8K5GdC8r5w00LzcuKThrYwdDzfqBx5BtB7Ob0ZNJAW-9xQJwKNPdY7wYYs2_9CiFIO2H111CHNPq4IwoKZO33sttubBN3PfUjvM/s320/Screen+Shot+2017-07-28+at+%255B7-28%255D+2.38.32+PM.jpg) |
New packaging |
Apart from small tweaks to the formula, its appears that they added more red to the black packaging, and changed the name from "Coca-Cola Zero" to "Coca-Cola Zero Sugar". From a trade dress perspective, retaining the black and adding more red makes sense. However, from a name perspective, adding a generic descriptor or, at best, a merely descriptive descriptor to the name doesn't make sense.
- Henry Park
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