Monday, February 27, 2017

Trademark - Something about this feels familiar

     I was in the local grocery store, and I saw the following toothpaste packaging (I've redacted part of the image).

     It feels familiar.  Doesn't it?

     I then looked at my toothpaste packaging.

     A-h! That was why it felt familiar.  It uses elements of the Crest packaging.  As it happens, the top product (shown below without the redaction) is P&G's European toothpaste product. It appears that P&G's Crest brand product may not have been selling as well as desired in Europe, so P&G acquired Blend-A-Med, an established German toothpaste brand (link 1, link 2).

- Henry Park

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